AWeber 2021 Digital Marketing Report
If there’s one constant in life, it’s change.
It’s true in business, too.
We learn new ways to communicate as technology advances. We buy and sell online. We educate ourselves and learn from simple Google searches.
Some can even run a business entirely from a laptop.
Because of this transformation, digital marketing has gone from a ‘nice to have’ to a ‘must have’ for small businesses and entrepreneurs looking to create the business of their dreams.
That’s why we put together this handy guide. We wanted to shed light on the opportunities and challenges facing small businesses and entrepreneurs in 2021. We wanted to understand how they’re using (and seeing success with) digital marketing — and show you how you can do it, too.
So, we ran a survey and collected insights from over 1,000 entrepreneurs who are using digital marketing to grow their businesses. In this report, we explore which digital marketing channels they’re using to achieve their goals, which are the most effective, and how confident they are with each channel.
We also asked about how COVID-19 impacted their business and whether they changed their marketing efforts as a result.
It’s our hope you can apply the learnings from other successful digital businesses in this report to create or grow the online business you’ve always wanted.
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Posted on: September 2, 2021, by : Gordon McQue